HiDoctor Profile
Designing a scalable product hub for a growing mental health platform
Product: Web & Mobile
Role: Design Lead
Context: B2C & B2B Health-tech Platform
Timeline: 2 months (iterative)
The Challenge
Key challenges included:
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Rapidly growing number of services without increasing cognitive load
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No meaningful profile experience for B2C users
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Menu-based navigation causing low feature discovery
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Need for consistency between individual and corporate experiences
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Limited technical resources and constantly changing business priorities
Goal
Design a profile experience that:
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Acts as a central hub for all services
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Supports both individual and corporate contexts
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Makes session creation and follow-up actions clear and effortless
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Encourages continued engagement for users not ready for sessions
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Remains modular and scalable as new products are added
Design Process
1
Research & Analysis
User interviews, benchmarks, and product constraints
2
2.User Journey Mapping
Defining user steps, actions, and related features
3
3. Ideation
Reframing the profile as a product hub rather than a static account page
4
4. Wireframes & Flows
Designing scalable structures under time and technical constraints
5
5. Testing & Iteration
Rapid feedback loops with real users and internal stakeholders
Research & Insights
Product & Business Analysis
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Existing user behavior was highly menu-driven
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Users primarily logged in only to manage sessions
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Non-session services had low discoverability
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Corporate users needed clearer visibility into:
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Usage rights
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Company-specific content
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Upcoming events
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Benchmarking
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Benchmark analysis included both local and global products. Beyond mental health platforms, we analyzed session- and learning-based products.
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The goal was to understand how different platforms:
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Support recurring usage
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Balance guidance and flexibility
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Structure dashboards and profiles as usage hubs
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User Interviews
User interviews revealed key patterns:
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Users wanted a simple and reassuring starting point
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Many users were not immediately ready to book a session
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Returning users expected faster access to repeat actions
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Complexity directly reduced confidence in taking action
Key Screens
B2C
Sidebar navigation reduced dependency on top menus
Primary actions and secondary features clearly separated
Structure designed to support new services without breaking hierarchy
Profile as a Product Hub
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The profile was redesigned to become the main entry point after login, shifting the experience from menu-based navigation to a centralized user space.
Modular Navigation Structure
Sidebar navigation reduced dependency on top menus
Primary actions and secondary features clearly separated
Structure designed to support new services without breaking hierarchy
Soft Engagement
for Mental Health UX
The profile was redesigned to become the main entry point after login, shifting the experience from menu-based navigation to a centralized user space.
Modular Navigation Structure
Sidebar navigation reduced dependency on top menus
Primary actions and secondary features clearly separated
Structure designed to support new services without breaking hierarchy
Soft Engagement
for Mental Health UX
The profile was redesigned to become the main entry point after login, shifting the experience from menu-based navigation to a centralized user space.
Mobile Screens
Outcome & Impact
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The profile became the primary entry point after login
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Users described the experience as simple, clear, and easy to navigate
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Positive qualitative feedback highlighted improved confidence in using the product
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Reduced reliance on menu-based navigation
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A scalable structure was established to support ongoing product growth
Learnings
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Profiles can function as powerful product hubs, not just account pages
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Simplicity builds trust, especially in mental health products
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Soft engagement features are essential for users not ready to take immediate action
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Modularity enables speed and flexibility in fast-growing startups