Most companies treat design like decoration. They build the product, write the code, set up the marketing funnel, and then ask a designer to "make it look nice." I know this because I experienced this at a conversion rate optimization agency, watching clients come in with the same problem: plenty of traffic, terrible conversion. Almost every time, the root cause was not the marketing copy or the ad spend. It was the experience itself. UX design is not about aesthetics. It is