Work / HiDoctor
Three and a half years at HiDoctor
HiDoctor is a Turkish digital health platform with online therapy, nutrition, fitness and doctor consultations for individuals and companies. I joined as a designer and led product design across web and mobile, inside a cross-functional squad, from discovery to implementation QA.
Shipped work across web and mobile, 2022 to 2025.
- Role
- UX/UI Design Lead
- Time
- May 2022 to Oct 2025
- Team
- Led and mentored a small design team
- Platforms
- Web, mobile, B2C and corporate
Projects
The work, one project at a time
Each project below is a separate story with its own problem. Together they show how the product grew while I was there.
-
Behaviour design · Shipped 2025Making therapy progress visible between sessions
Tohumdan Ağaca, an eight-stage growth system for clients who dropped off after the first sessions.
-
Conversion · Shipped 2022Improving booking and payment
Payment first, then choosing a psychologist. About 50% more paid sessions after both.
- Design system Draft
One system for web and mobile
Building and maintaining the design system that sped up handoff.